the Nike Fuel Band launch by Casey Neistat - YouTube
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An Introduction to Brand Storytelling (With Examples)
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Rebel and innovate: How Nike's storytelling strategy works - Inside Retail
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Coke, Nike succeed with new style of brand story-telling online - The Globe and Mail
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How Nike Mastered Creative Storytelling Through Sneaker Design - Ceros Inspire: Create, Share, Inspire
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Nike Fires Majority of FuelBand Team - Outside Online
An Introduction to Brand Storytelling (With Examples)
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Nike+ Fuel App Now Connects to iOS Health, FuelBand No Longer Needed | Hypebeast
Fathom Information Design
