Sport360° on Twitter: "Winner of Best Integrated Sports Marketing Campaign of the Year Adidas (First Never Follows) LightBlue 👏🏼 @adidasMENA #SPIA17 https://t.co/sgfaT9M0ts" / Twitter
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adidas Football on Twitter: "#X16, #ACE16 and #Messi16 from the Speed of Light pack. 🔥 Available now: https://t.co/GFdmn9ARsQ #FirstNeverFollows https://t.co/pFPBKttRYN" / Twitter
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Adidas' punchy new ad tells us to ignore the noise and the blah blah blah